Blockbusters

Blockbusters is the culmination of nearly a decade of research into the fields of entertainment, media and sports by Harvard Business School Professor Anita Elberse. In that time, Elberse has discovered the successful formula behind entertainment’s unique ‘blockbuster strategy’. She maintains that the heavy investment in a small number of ‘tent-pole’ products, rather than the even distribution of funds in a multitude of smaller bets, ‘is the surest way to lasting success in show business’.