{"product_id":"tap-unlocking-the-mobile-economy","title":"Tap Unlocking the Mobile Economy","description":"\u003cp\u003eHow the smartphone can become a personal concierge (not a stalker) in the mobile marketing revolution of smarter companies, value-seeking consumers, and curated offers.Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-way exchange can benefit both customers and businesses. In Tap, Ghose welcomes us to the mobile economy of smartphones, smarter companies, and value-seeking consumers.Drawing on his extensive research in the United States, Europe, and Asia, and on a variety of real-world examples from companies including Alibaba, China Mobile, Coke, Facebook, SK Telecom, Telefónica, and Travelocity, Ghose describes some intriguingly contradictory consumer behavior: people seek spontaneity, but they are predictable; they find advertising annoying, but they fear missing out; they value their privacy, but they increasingly use personal data as currency. \u003c\/p\u003e","brand":"TheBooks\u0026Co","offers":[{"title":"Default Title","offer_id":51720698396965,"sku":null,"price":2400.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0958\/1468\/0869\/files\/137.jpg?v=1765195242","url":"https:\/\/booksandco.pk\/products\/tap-unlocking-the-mobile-economy","provider":"The Books \u0026 Co","version":"1.0","type":"link"}