{"product_id":"pretense-design","title":"Pretense Design","description":"\u003cp\u003ePretense design pretends to be something that it is not. Pretense design includes all kinds of designed objects: a pair of glasses that looks like a fashion accessory rather than a medical necessity, a hotel in Las Vegas that simulates a Venetian ambience complete with canals and gondolas, boiler plates that look like steel but are vinyl. In this book, Danish designer Per Mollerup defines and describes a ubiquitous design category that until now has not had a name: designed objects with an intentional discrepancy between surface and substance, between appearance and reality. Pretense design, he shows us, is a type of material rhetoric; it is a way for physical objects to speak persuasively, most often to benefit users but sometimes to deceive them.\u003c\/p\u003e","brand":"TheBooks\u0026Co","offers":[{"title":"Default Title","offer_id":51829240070437,"sku":null,"price":3000.0,"currency_code":"PKR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0958\/1468\/0869\/files\/Untitleddesign-11.jpg?v=1767695010","url":"https:\/\/booksandco.pk\/products\/pretense-design","provider":"The Books \u0026 Co","version":"1.0","type":"link"}