{"product_id":"beyond-advertising-creating-value-through-all-customer-touchpoints","title":"Beyond Advertising Creating Value Through All Customer Touchpoints","description":"\u003cp\u003eThe fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today’s unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world’s most forward-thinking executives, innovators, and academics all grappling with today’s unique challenges and opportunities. This book offers a concrete set of principles, including The All Touchpoint Value Creation Model, designed to lift us out of reactive thinking and encourage the co-creation of a future better for business, better for people, and better for society. Actionable steps include:  Holistically orchestrate and allocate resources across all touchpoints Redefine expectations of success to align for multi-win outcomes Provide every stakeholder at all touchpointsa R.A.V.E.S. standard of content: relevant and respectful, actionable, valuable, exceptional experiences, and a shareworthy story Develop all touchpoints to maximize the M.A.D.E.s value of context: the complete person, the features of the delivery platform, the dynamic environment, and synergies with other touchpoints\u003c\/p\u003e","brand":"TheBooks\u0026Co","offers":[{"title":"Default Title","offer_id":51739547566373,"sku":null,"price":2950.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0958\/1468\/0869\/files\/5_365e3808-e503-4dc4-b8c4-d897fa576ed4.jpg?v=1765445186","url":"https:\/\/booksandco.pk\/products\/beyond-advertising-creating-value-through-all-customer-touchpoints","provider":"The Books \u0026 Co","version":"1.0","type":"link"}