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Explains seven brain states or \"brainsets\" and their functions as related to creativity, productivity, and innovation. These include Connect, Reason, Envision, Absorb, Transform, Evaluate, and Stream brainsets. Provides quizzes, exercises, and self-tests to activate each of these seven brainsets to unlock our maximum creativity.This book is a Harvard Health Publication that offers helpful suggestions that can be applied in both your personal and professional life.Q\u0026amp;A with Author Shelley CarsonAuthor Shelley Carson What inspired you to devote much of your career to creativity?Since childhood, I’ve always been fascinated by highly creative individuals, perhaps because my family has boasted its share of creative yet eccentric minds. I’ve wanted to understand what makes such people tick ever since I can remember. My goal in conducting research on creativity and brain functions is to discover ways that everyone – even those who do not consider themselves to be creative – can access the creative abilities that are their birthright, and use them to enrich both their own lives and to benefit society.Why do you think many people are so timid about their creativity?By its definition, a creative act or idea requires that a person do or think something original - something hasn’t been done in quite this way before. By leaving the “tried and true” pathway of action or thought, the individual exposes herself to possible failure and ridicule. That exposure is very anxiety-provoking for many people. Highly creative people have figured out, however, that failure is a learning experience and, as such, is a necessary and expected part of future success.What is the CREATES model?The CREATES model is a conceptual lens for understanding the role of the brain in the creative process. Based on brain imaging and psychophysiological studies, the model suggests that there are different brain activation patterns for different aspects of the creative process. Right now the CREATES model identifies seven activation patterns (which I call brainsets) that appear to identify success at the various stages of generating, evaluating, elaborating, and implementing creativity. I consider the CREATES model to be a work in progress that will grow and change as we accumulate more information about our creative brains.What do you think are the greatest challenges for people who want to get more creative? Everyone has a built-in censoring system in their brains that filters thoughts, images, and memories, and stimuli from the outside world before they reach conscious awareness. Our censoring system keeps us focused on our current goals and on information that prior learning has taught us is “appropriate.” Learning to loosen up this mental filtering system to allow more novel ideas and stimuli into conscious awareness is one of the biggest challenges for people who don’t think of themselves as creative. In Your Creative Brain, I provide a lot of information on how to loosen the censoring system so that ideas can flow more fluently.Does every brain really have the potential to be creative?Yes! While it’s true that some brains are naturally more inclined toward creative ideation than others, all brains have a marvelous ability to continually change and develop. 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Millions of people across the world are affected by mental illness every year. Yet the mental healthcare industry remains chaotic, underfunded and often inaccessible, with many people asking themselves the same questions: What does it mean when different doctors give me different diagnoses? Will I be on medication my whole life? Will I ever feel better? Too many of us are confused, afraid and overwhelmed. Families and friends are often left in the dark about how best to help their loved ones, from dealing with logistical issues to handling the emotional challenges of loving someone who is suffering. You Are Not Alone is here to offer help and compassion. Written by Dr Ken Duckworth, whose own entry into psychiatry was inspired by his father's lifelong battle with bipolar disorder, this comprehensive guide pairs medical expertise with the empathy of someone who gets it. 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Now, Vance tells the remarkable, unfolding story of this frenzied intergalactic land grab by following four pioneering companies—Astra, Firefly, Planet Labs, and Rocket Lab—as they build new space systems and attempt to launch rockets and satellites into orbit by the thousands.With the public fixated on the space tourism being driven by the likes of Elon Musk, Jeff Bezos, and Richard Branson, these new, scrappy companies arrived with a different set of goals: to make rocket and satellite launches fast and cheap, thereby opening Earth’s lower orbit for business. Vance has had a front-row seat and singular access to this peculiar and unprecedented moment in history, and he chronicles it all in full color: the top-secret launch locations, communes, gun-toting bodyguards, drugs, espionage investigations, and multimillionaires guzzling booze to dull the pain as their fortunes disappear.Through immersive and intimate reporting, When the Heavens Went on Sale reveals the spectacular chaos of the new business of space, and what happens when the idealistic, ambitious minds of Silicon Valley turn their unbridled vision toward the limitless expanse of the stars. 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The included speakers come from diverse cultural and ethnic backgrounds, ages, and education levels, demonstrating how women from all walks of life can use the power of speech to bring change. Author Monica Lunin has curated and analysed 40 of the greatest speeches made by strong and empowering women from all around the world. From Queen Elizabeth I to Maya Angelou, Greta Thunberg, Julia Gillard, and Michelle Obama, What She Said shows not only what was said but also how the speech worked and why it was effective. In this insightful exploration of female wit, persuasion, and leadership, you’ll find an extract of the speech, a biography of the speaker and a breakdown of the qualities that made it so remarkable. You’ll learn how these women:  inspired, moved, and persuaded an audience understood and empathised with a crowd effectively argued a position opened hearts and minds shared thoughts and insights.  Across 10 chapters, each representing a different theme—from inspiration to activism to storytelling—What She Said will teach you to harness and leverage the power of the spoken word, offering the voices and tools to help you bring about the change you want to see in your world.\u003c\/p\u003e","brand":"TheBooks\u0026Co","offers":[{"title":"Default Title","offer_id":52266168156453,"sku":null,"price":2250.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0958\/1468\/0869\/files\/WhatSheSaid_1AwardWinner_TheArtofInspiringActionthroughSpeech.webp?v=1777024424"},{"product_id":"what-needs-to-be-said-speak-your-truth-release-shame-find-oneness","title":"What Needs to Be Said Speak Your Truth, Release Shame, Find Oneness","description":"\u003cp\u003eAlex Reegan's incredible story of healing and growth is your call to look within and live as your most authentic self.  As a trans man born into an evangelical Christian family that prevented his true identity from emerging, Alex spent years struggling with depression, anxiety, and addiction, trying to break free of the oppressive beliefs that bound him. After years of fighting--for his life, his freedom, and his truth--Alex learnt to surrender and come home to himself.  In this part memoir, part self-help book, Alex weaves his own story with healing guidance for you to take away and implement in your own life. You'll find uplifting messages of compassion that will encourage you to let go of the things that are no longer serving you, as well as exercises such as journaling, self-reflection, and meditation to help you begin to heal and reclaim your connection to the divine that is within all of us.  This powerful book, with its raw honesty, vulnerability, and wisdom shows you how Alex rediscovered and embraced his authentic self and gives you what you need to do the same.\u003c\/p\u003e","brand":"TheBooks\u0026Co","offers":[{"title":"Default Title","offer_id":52266169925925,"sku":null,"price":2350.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0958\/1468\/0869\/files\/WhatNeedstoBeSaidSpeakYourTruth_ReleaseShame_FindOneness.webp?v=1777024571"},{"product_id":"what-just-happened-dispatches-from-turbulent-times","title":"What Just Happened?! 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But how do we make it happen?  In this crisp, compelling book, Australia's leading thinker about climate and energy policy offers a road map for progress, covering energy, transport, agriculture, the international scene and more. Rich in ideas and practical optimism, Superpower is a crucial, timely contribution to this country's future.\u003c\/p\u003e","brand":"TheBooks\u0026Co","offers":[{"title":"Default Title","offer_id":52268406440229,"sku":null,"price":2350.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0958\/1468\/0869\/files\/Super-PowerAustralia_sLow-carbonOpportunity.webp?v=1777115325"},{"product_id":"sisterhood-heals-the-transformative-power-of-healing-in-community","title":"Sisterhood Heals The Transformative Power of Healing in Community","description":"\u003cp\u003eA wonderful, wise and necessary book ... Reading it felt like receiving an enveloping, comforting hug. I only wish it had existed sooner!' 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Whether you are transgender, queer, Black, Indigenous or a Person of Color, disabled, old, or fat—or your more closely resemble the \"mythical norm\"—Radical Belonging is your guidebook for creating a world where all bodies are valued and all of us belong—and for coping with this one, until we make that new world a reality.\u003c\/p\u003e","brand":"TheBooks\u0026Co","offers":[{"title":"Default Title","offer_id":52268417286437,"sku":null,"price":2250.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0958\/1468\/0869\/files\/RadicalBelongingHowtoSurviveandThriveinanUnjustWorld_WhileTransformingitfortheBetter.webp?v=1777116515"},{"product_id":"quit-the-power-of-knowing-when-to-walk-away","title":"Quit The Power of Knowing when to Walk Away","description":"\u003cp\u003e\"From the bestselling author of Thinking in Bets comes a toolkit for mastering the skill of quitting to achieve greater success Business leaders, with millions of dollars down the drain, struggle to abandon a new app or product that just isn't working. 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